It’s all about growing… right? Fast enough to please your stakeholders… aren’t these the rules of the game for startups? Well… for those happy few who don’t need to worry about capital infusions, it seems they are valid rules. I don’t know you reader…. but for the majority of us struggling to show results in … More The cost of growth (part 1)
Pricing is probably the most risky moment for a startup. The most common mistake made by a company is to price products or services thinking about the company itself and its own operative. Deadly wrong! Let’s go back to basics… defnition of customer: someone who pays for something because it is useful for her/him. In … More Pricing strategy for #SaaS is also meaningful for non-SaaS #productmanagement
Unless you are running a NGO, the financials behind your startup look like pretty much closer to the one’s of a big corporation rather than the ones behind a group of flatmates who split payments. Well… in real early stage your financials may look like a group of college flatmates paying for their costs at … More How to address growth in your startup: talk a lot to your team’s finance member!
Worst nighmare of a company’s salesforce is to realize there isn’t anyone really willing to buy your product. Wait! You did your research and everyone looked sincerely interested… even they asked for a proposal and talked about figures. What happened in between?? There is a simple answer to that: it happened nothing, because to be … More Disruption and Business Development in B2B
Founders of a startup usually tend to focus in pure user base growth in order to measure success. It is also a commonly used metric by many investors in order to evaluate success of a venture. It is almost 100% true in the very first beginning of a startup: you can only start validating your … More Relationship between growth, retention rate, market size and acquisition costs