What do diamonds and coca-cola have in common?

Many decades ago two very important things happened in advertising… and they had no relation to Internet (obviously).

A long time ago, it was stablished that an engagement rind should have a diamond… the bigger the stone the stronger the commitment.

A long time ago, nobody asked for a “cola flavoured soda”… everybody started asking for a Coca-Cola… and then they got whatever they had…. How familiar are you with hearing “sorry, but we have Pepsi”?

Think about this the next time you plan marketing and advertising for your business… the same way we do at AdLemons:  Succesful branding through content marketing is the option that will make your product live beyond its creator 🙂

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